New Products

Lang Research has developed a broad range of research techniques to assist clients with the development of new products or to revitalize existing products. The techniques used for any given study will depend on the stage of the development of the product. Different approaches are also required depending on the level of involvement of prospective customers in the purchase decisions, the cost of the product, the product's intended target market and the complexity of the purchase process.

New Product Development Tools
Lang Research applies a wide array of qualitative and quantitative techniques to product development research, including:

Product concept testing protocols
Product feature and benefit utility assessments
Product feature/benefit optimization strategies
Product pricing techniques
Product positioning strategies
Product naming research
Product packaging assessments
Product promotion and advertising assessment

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