Lang Research utilizes a wide variety of data collection by which to conduct qualitative and quantitative studies including the following:

Quantitative

• Telephone/computer-assisted telephone interviewing
• Mail surveys
• On-line/Web-based surveys
• On-site/In-store studies
• Mall intercept studies

Qualitative

• Focus groups
• Mini-groups, dyads and triads
• Individual in-depth interviews
• Executive interviews